The U.S. WOMENS. SAGE Reference. BEA is one of the first steps in strategic management or the first move from any business’ perspective before they made a … Most frequently mentioned challenges of modern HRM are: globalization, economic and legal environment, workforce diversity resulting from both globalization and … Defining contemporary business Definition (1): By the word 'contemporary' means belonging to the same period of time or of the present time. Seven Topics and Techniques of Contemporary Business Importance. Supermarket colas include the likes of Tesco, Somerfield, Lidl etc. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. Harassment and discrimination are arguably the largest ethical issues that impact business owners today. Discover trustworthy and timely resources in American government, politics, history, public policy, and current affairs. The reason and timing of the launches might be different and are discussed later on in the report. While a consumer survey would be required to add credibility to the above statement the analysis and discussion do provide a useful insight into the communication strategy formulation process and the choice of the communication mix based on which few recommendations can be made. The advertisement costs for the company have been astronomically high and it has been highly criticised for it in the past (Datamonitor, 2006a). Rapid globalization in the era of advancing technology has tremendously impacted international business. The net profit was $4,078 million in fiscal year 2005, a decrease of 3.2% from 2004 (Datamonitor, 2006b). It is apparent from the above analysis that the communications strategy of all the three organisations is primarily based on identifying the target audience i.e. Traditionally the soft drink market has been dominated by two giants fighting it out at the top vis-à-vis Coca-cola and Pepsi Cola. Keeping the above descriptions in mind an analysis of the communications strategy employed by the lead players in the soft-drink market can be attempted. Importantly, Block and Crawford (2013) emphasise persistence of stereotypes which prevent development of female leadership. All the above has been achieved with the aid of a very carefully planned marketing communication strategy consistently over the years. Based on the above analysis a few crucial issues need be discussed to provide a deeper insight into the choice of the communications strategy chosen by each of the organisations. The company has the opportunity to use these two high-profile events to strengthen its brands even further. Click here to add your own text and edit me. In South Africa, contemporary socio-economic issues include HIV/AIDS, poverty and unemployment. HIV and AIDS. A student passing this module should be able to: A course map contains a list of the individual study units, called modules, that you study to complete your course. The message design needs to reflect the communication object and appeal to the target audience. BA (Hons) in Business Studies Contemporary issues in the Business Environment Spring 2015 7th floor. The module will also examine the factors and impact of the local and global business environment on running of businesses. Contemporary Business Issues – Special NAAS Edition Editor’s Forward I would like to thank all who volunteered to serve as reviewers, particularly those who actually participated in reviewing the articles submitted for publication in the current issue. Contact >> 123-456-7890 123-456-7890. Most of the experts entail five major modes of communication vis-à-vis Advertising, Sales promotion, Public relations and publicity, personal selling, Direct and interactive marketing (Fill, 2006). This volume presents current theory and empirical research on ethical and social issues in business. This report will attempt to comparative analysis of Marketing Communications strategies and mix for the Cola drinks in the UK. We will write a custom Essay on Contemporary Issues in Management ... an organization is viewed as having fair employee policies and integrates underrepresented individuals into the work environment” (Virick and Greer 2012, p. 577). inducing preference among its customers to buy its product over the bigger brands by keeping the prices low and providing more value for money to its customers. As the environmental risks and effects of climate change are becoming better understood, sustainability is high on the agenda of many major global corporations. Although not as attractive was the Coke campaign, the message is still louder, clearer and younger than ever before. On observing Coca-cola’s latest adverts and promotional activities it is clear the organisation’s target audience continues to be the young generation. It will familiarise students with common business structures, the key functions of business and the roles managers undertake. Contemporary issues help shape the fabric of our society. Moreover these are both male as well as female promoting zero calorie drink to expand the target audience from women to include men. It uses contemporary issues as a vehicle for advancing the development of professional skills, values, ethics and attitudes. Every business needs to be aware of the anti-discrimination laws and regulations that exist to protect employees from unjust treatment. Technology, today, is the single most imperative weapon for a firm to procure, enabling it to combat most threatening situations, ranging from reducing the cost of production to coming up with new-fangled healthier alternatives and novel strategies for communication. Therefore, companies are lacking to focus on the long-term goals and they prefer to … Hence it is quite clear the target audience for the communication strategy is the younger generation. The company manufactures markets and sells a range of salty, convenient, sweet and grain-based snacks, carbonated and non-carbonated beverages and foods (Datamonitor, 2006b). On the basis of the industry situation entailed above the next few sections would analyse the current communications strategy employed by Coca-Cola, Pepsi and the Supermarket brands like Tesco Cola. Author: Ludwig, Dean Paul, Karen: Year: 1992: Pages: 264: ISBN: 0-7734-9543-6 978-0-7734 -9543-2: Price: $199.95. The current reading list can be found in the Module Guide, which your lecturer should make available via Moodle. No plagiarism, guaranteed! Sales Promotion: There are constant offers that come with a bottle or can of coke, be it free song on iTunes or a buy one get one free offer, there is always an incentive to buy. The contemporary issues in leadership include; the "out of the box thinking" of a leader, guiding the employees by setting an example, globalization, enhance the dynamics among the groups. (Datamonitor, 2006b). Many would claim that technology makes life easier, allowing people access to information at the drop of a hat. … It is however the second-largest manufacturer of carbonated soft-drinks in the world, second only to Coca-cola. Mens. ABOUT. In book: Contemporary Issues in Business Management (pp.130-156 and 250-268.) Businesses need to work with the government to address these problems. Exclusive T-Shirts. Public Relations and Publicity: These are a set of communication programs designed to promote and protect the company’s image or its individual product (Kotler and Keller, 2006).. However, overall degree of influence exerted by the Pepsi communication message seems to be lower than its arch rival. In a era where communication is a two way process, internet has helped the soft-drink industry in creating more awareness than ever before. The communication mix is pretty much the same as that of Coca-cola. Comments (0) Add to wishlist Delete from wishlist. Communications Cite this document Summary. Pepsi on the other hand seems to be attempting to generate a liking among its target audience and capture Coke’s share of the market. Communicating with the present and potential stakeholders and the general public is no longer a matter of luxury but competitive necessity. Do you have a 2:1 degree or higher? MENS. Contemporary Issues in the Business Environment. FAQ. Physical description iv, 254 p. : ill ; 24 cm. Available online At the library. VAT Registration No: 842417633. Imprint Lewiston : E. Mellen Press, c1992. Study for free with our range of university lectures! The supermarket Colas don’t have to use these as their primary aim is to communicate to the consumer that it is a cheaper alternative and it is cheap because of meagre expenses in advertising. If there is an uncertainty in the international market, regulations of environment, it affects the overall business. Contemporary Issues in Credo: Environmental Issues. Advertising: The maximum amount of investment made by the company is in this area by employing leading personalities from sports, movies and other arenas. Registered Data Controller No: Z1821391. Sustainability: Business and the Environment Learning Objectives. In order to prepare this report the author employed both primary and secondary data. The communications strategy adopted by the players in the industry would be affected substantially by the changes in the industry dynamics and the best way to take a look at the relevant changes would be to employ a PEST analysis. Publicity and Public relations: As mentioned earlier, Coke as a brand has been the first one to set a trend of sponsoring big occasions and creating strong opportunities for publicity. The more advanced a person is in the culture of our times is usually more aware of contemporary issues than one who is remote and disconnected from society. A contemporary business environment maximizes … The methodology is a plan for collecting, organising and integrating collected data so that an end result can be reached (White, 2002). Besides this the company has launched the new range of Coke Zero, which is an attempt to meet the industry requirements of health conscious drinks. It’s how we understand our clients’ needs and goals. Most of the lifestyle changes are closely related to the corresponding economic shifts. Pepsi has similar to Coke made music a part of its communication strategy by joining hands with yahoo music. Look Book. To begin with the report analysed the current market situation to aid a better analysis of the communications strategy employed by the companies. However, this does not seems to be working evident in Pepsi’s decreasing sales in the UK and the US (Datamonitor, 2006b). Pepsi’s new message says ‘it’s the cola’ which is in synchrony with Pepsi’s tradition of structuring its messages to induce and assert choice over Coke. HOME. The current communication strategies in all three instances above seem to be hitting their target, however Coke as usual seems to be pulling out the best suited tricks with Pepsi just following suit i.e. Free resources to assist you with your university studies! 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